It seems like everywhere you look these days, someone is talking about craft beer. But what is craft beer, and why is it so popular? In this blog post, we'll take a closer look at the craft beer craze and try to answer some of these questions.
The Definition of Craft Beer
The first question we need to answer is: what exactly is craft beer? According to the Brewers Association, a craft brewer is small, independent, and traditional. Small means that the brewery produces 6 million barrels of beer or less per year. Independent means that less than 25% of the brewery is owned or controlled by an alcohol industry member that isn't themselves a craft brewer. And traditional means that the majority of their beers derive their flavor from traditional or innovative brewing ingredients and their fermentations.
So now that we know what qualifies as craft beer, let's take a look at why it's become so popular in recent years.
The Rise in Popularity of Craft Beer
There are a few reasons for the rise in popularity of craft beer. First, people are becoming more interested in where their food and drink come from and how it's made. This has led to a demand for more artisanal and handmade products, which craft beer fits into perfectly. Additionally, as people become more knowledgeable about food and drink, they're also developing more sophisticated palates. They're no longer content with mass-produced products that all taste the same; they want something with more flavor and character. Craft beer has also benefited from the popularity of local food movements. As people become more interested in supporting their local businesses, they're also seeking out local breweries. And finally, social media has played a role in the rise of craft beer. Platforms like Instagram and Facebook have given craft brewers a way to reach a wider audience and connect with potential customers who might not otherwise be aware of their product.
The Bottom Line
So there you have it: everything you need to know about the craft beer craze. Now when someone asks you why everyone's suddenly so obsessed with craft beer, you'll be able to give them a thoughtful and well-informed answer!
Craft beer is riding high these days, but what exactly is it? And why havePeople become so obsessed with it? In this blog post, we took a look at the definition of craft beer and some of the reasons for its recent popularity. So next time someone asks you about craft beer, you'll be ready with an answer!
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